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Category Archives: Content

Answer Questions with Content?

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After years of writing copy for hundreds of different business types, I noticed through data that there was always one type of content that seemed to perform the best – the ones that answered questions. These content pieces weren’t the viral types of content that…

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Content Taxonomy Mapping

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Content taxonomy is the art, science and general pain-in-the-@ss process of organizing an existing site to fit with a new site.  Sounds easy enough, right? Imagine being tasked to take 10,000 pages from a site, and find pages that are down (404), pages that are…

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